Privacy Policy
Privacy Policy for www.european-retail-alliance.com

We aim to ensure that you feel safe on our website, so your privacy and the protection of your personal rights are important to us. Therefore, we would ask you to carefully read the summary below about how our website works. You can trust that your data will be processed transparently and fairly, and we will make every effort to handle your data carefully and responsibly.

The following Privacy Policy aims to inform you about how we use your personal data, for which we comply with the strict requirements of the German Data Protection Act and the requirements of the General Data Protection Regulation (GDPR).

Controller and data protection officer contact details

The controller for the purposes of the GDPR, other data protection legislation in EU member states and other regulations pertaining to data protection is:


Media-Saturn-Holding GmbH

Wankelstraße 5
85046 Ingolstadt
Deutschland

Telefon: +49 (0) 841 634-0
info@mediamarktsaturn.com

The data protection officer of the controller can be contacted at: datenschutz@mediamarktsaturn.com

Scope of processing of personal data

We collect and use your personal data only insofar as it is necessary to provide a functioning website, our content and services, for instance when you register on our website, log in to an existing customer account or order products. Your personal data is only collected and used with your consent. An exception to this rule is where prior consent is not possible due to given circumstances and the processing of the data is permitted by statute.

The security of your personal data is of high priority to us. We therefore take technical and organisational measures to protect your data stored by us in order to effectively prevent its loss and its misuse by third parties. Our employees tasked with processing personal data in particular are bound by confidentiality obligations and are required to comply with these. Your personal data is secured by ensuring that it is transmitted in encrypted form; for instance, we use SSL (Secure Sockets Layer) to communicate with your web browser. A padlock symbol will be displayed by your browser so that you can see when an SSL connection has been established. To ensure that your data is protected at all times, the technical security measures undergo regular review and are adapted to new technological standards where necessary. These principles also apply to companies that we commission to process and use data in accordance with our instructions.

Purposes of processing and the legal principles governing how your personal data is processed

We collect, process and use your personal data for the following purposes:

  • The establishment and performance of contracts
  • Customer service and customer support
  • Provision of broadcast media services, e.g. for processing orders for the goods and services we offer online

Your personal data may be processed on the basis of the following legal principles:

  • Art. 6, para. 1, letter a of the GDPR serves as the legal basis for processing activities for which we acquire your consent for a certain processing purpose.
  • Art. 6, para. 1, letter b of the GDPR states that personal data may be processed for the performance of a contract, e.g. when purchasing a product. The same applies to any processing activities that are necessary for the performance of pre-contractual activities such as handling enquiries regarding products or services.
  • Art. 6, para. 1, letter c of the GDPR applies in cases where we are bound by a legal obligation that requires personal data to be processed, for instance for compliance with tax obligations.
  • Art. 6, para. 1, letter d of the GDPR states that personal data may be processed in order to protect the vital interests of yourself or other natural person.
  • Art. 6, para. 1, letter f of the GDPR applies in relation to our legitimate interests, for instance when employing service providers for the purpose of performing orders (e.g. delivery services), when performing statistical surveys and analyses or when logging login attempts. Our interest lies in providing a user-friendly, appealing and secure website and optimising the same in order to both serve our business interests and meet your expectations.

Duration of storage and routine erasure of personal data

We only process and store your personal data for as long as it is necessary to fulfil the purpose for which it is stored or while we are required to do so according to law or regulation. Once the purpose ceases to apply or is fulfilled, your personal data will be erased or restricted. Where data is restricted, the data will be erased as soon as retention periods imposed by law, articles of association or contract no longer prevent this erasure from being performed, as long as there is no reason to assume that erasure would jeopardise your legitimate interests, and provided that this erasure would not involve a disproportionately high amount of effort due to the specific nature of the storage.

Collection of general data and information (log files)

In keeping with Art. 6, para. 1, letter f of the GDPR, our website collects a range of general data and information upon each access that is temporarily stored in a server’s log files. A log file is created as part of the automatic logging performed by the processing computer system. The following data may be collected:

  • Access to the website (date, time and frequency)
  • How you arrived at the website (referring page, hyperlink, etc.)
  • Volume of data sent
  • The browser and browser version that you are using
  • The operating system that you are using
  • The internet service provider that you are using
  • The IP address that your internet service provider assigns to your computer when connecting to the internet

The collection and storage of this data is required for the operation of the website in order to provide the website functionality and correctly deliver the content of our website. We also use the data to optimise our website and ensure the security of our IT systems. For this reason, the data is stored for a maximum of seven days as a technical precaution.

We also use this data for the purposes of marketing, market research and structuring our services to meet demand by creating and analysing usage profiles under pseudonyms, albeit only if you have not asserted your right to refuse or withdraw consent for the usage of your data in this fashion (see notes regarding your right to object under “Your rights”). This includes the “Remember me” function that you can also disable in your customer account under “Personal data”.

To optimise the marketing of our products and services and display the Trusted Shop seal of quality, the Trusted Shops Trustbadge is integrated on our website. This is a service of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany. When accessing the Trustbadge, the web server automatically stores a server log file that contains data such as your IP address, the date and time of the access, the amount of data transmitted and the requesting provider. This access data is not analysed and will be automatically overwritten no later than seven days after the end of your visit to the page. Other personal data will only be transmitted to Trusted Shops if you choose to use Trusted Shops products after completing an order or have already registered as a user. In this case, the contractual agreement concluded between you and Trusted Shops applies.

To enable us to display the video, image and text information of each manufacturer on our websites for the products that we offer, we cooperate with Flixmedia. To this end, your IP address will be sent to Flixmedia Ltd. and will automatically be deleted when leaving our website.

Cookies, web analysis services and social media

We use cookies, web analysis services and social media plugins on our website, for which there is a separate Privacy Policy.

Delivery of information on our products and services, on special offers and on other messages such as newsletters

We use your data to send information that you request about our products, services and other special offers to the email address that you provide. This will only be done with your prior consent or if permitted by law. Consent for such delivery is governed by Art. 6 para. 1 letter. a, Art. 7 GDPR as well as Section 7 para. 3 of the German Act Against Unfair Competition (UWG).

Registration for newsletters on our website

It is possible to register for a free-of-charge newsletter on our website. When registering for the newsletter, the data from the data entry form will be sent to us, i.e. at the very least your email address.

Registration is performed using a “double opt-in” procedure, whereby you will receive an email upon registration in which you are asked to confirm your registration. This confirmation is necessary to prevent anyone from registering email addresses that are not theirs. Your consent will be obtained for the data processing during this registration procedure and this Privacy Policy is referenced therein.

Store registration

If you register to receive information by email via the homepage of a specific retail outlet, we will store your email address together with the name of the regional retail outlet in order to also provide you with region-specific information about our products and services.

Deliveries relating to the sale of products and services

If you purchase products or services on our website, we can send you information on our own similar products and services at the email address you provide even without your consent.

Postal deliveries

We may also use your data to send information about our products, services and special offers by post.

We would like you to enjoy reading our emails, which is why we endeavour to only include the information that you are likely to find interesting. We therefore measure and store open and click rates in your user profile. This information encompasses whether and when you open our emails, which content in the emails you click and when, and whether and why our emails may not be reaching you. We also use this data for statistical purposes.

Of course, you can also unsubscribe to stop receiving such emails, i.e. withdraw your consent with future effect, for which a corresponding unsubscribe link is provided in each email and newsletter. You will then be asked to confirm the cancellation of your subscription on our website. You can also contact us to withdraw your consent at any time:

- by email: datenschutz@mediamarktsaturn.com
- by post: Media-Saturn-Holding GmbH
, Wankelstraße 5, 85046 Ingolstadt, Deutschland

It is not possible to unsubscribe from certain informational messages required for the performance of contracts and for the function of our website, including service emails (e.g. registration confirmations, customer service information) or information on purchases (e.g. order confirmations, contract documents, payment processing). You will receive these notifications under the contact details that you provide.

Processing of personal data when making contact, upon registration and when submitting guest orders

Making contact

When contacting us by telephone, email or via the contact form, the information that you provide will be stored by us on the basis of Art. 6, para. 1, lit. a of the GDPR in order to answer your questions. The contact will be logged in order to be able to provide evidence of the contact in accordance with legal requirements. Your consent will be obtained for the data processing when completing the contact form and this Privacy Policy is referenced therein. The data that is collected in connection with this will be deleted by us when the conversation in question is concluded and the matter at hand has been conclusively resolved.

Registration

On our website we offer you the option of registering by providing personal data. This data is entered into a data entry form and is sent to and stored by us. Registration is performed to fulfil a contract or perform pre-contractual activities and is therefore based on Art. 6, para. 1, letter b of the GDPR.

For the conclusion and performance of contracts, we require contact details that are dependent on the specific case, for instance name, delivery address, billing address, email address, and information on your chosen payment method. We also use your data for the maintenance of our customer data, where only relevant data is stored. To prevent typographical errors and ensure that the products you order actually reach you, we check that your address is complete and correct when it is entered.

Guest orders

You have the option of submitting orders as a guest. If you choose this method of ordering, you do not need to register before submitting your order. Please note that you will need to re-enter your data when making any future orders.

We collect, process and use the data provided by you for guest orders for the purpose of contract fulfilment in accordance with Art. 6, para. 1, letter b of the GDPR. We store the information provided by you for the duration of the processing and performance of your order. Your data is then deleted, unless you decide to activate your customer account within 14 days of your order. Data that we are required to store in accordance with statutory obligations, articles of association or contractual retention requirements will be restricted instead of being erased in order to prevent its usage for other purposes.

Miscellaneous

Based on Art. 6, para. 1, letters c and f of the GDPR, we use and store your personal data and technical information where necessary to prevent or investigate misuse or other illegal behaviour on our website, e.g. to maintain data security in the event of attacks on our IT systems. This may also be done on the basis of orders by public authorities or courts of law, insofar as we are required to do so by law, and also to preserve our rights and interests and to enable a legal defence on our part.

Transmission of personal data to third parties

When transmitting your personal data, we ensure that the level of security is always as high as possible, which is why your data is only transmitted to service providers and partner companies that are carefully selected beforehand and bound by contractual obligations. We also only transmit your data to bodies which are located within the European Economic Area and are thus subject to strict EU data protection legislation or which are bound by a corresponding security standard. Transmission of data to third countries is not currently performed or planned.

Transmission to other third parties in accordance with Art. 6, para. 1, letters c and f of the GDPR

Finally, we may transmit your data to third parties or government bodies under current data protection legislation if we are legally required to do so (e.g. on the basis of an order of a public authority or court of law) or if we are entitled to do so (e.g. because it is necessary for the investigation of criminal activity or to assert and enforce our rights and interests).

Your rights

Of course, you have rights in connection with the collection of your data, which we are pleased to inform you about here. If you wish to make use of any of the following rights free of charge, simply send us a message. You can use the following contact details without incurring any costs other than those charged by your communications provider for transmitting the message:

By email: datenschutz@mediamarktsaturn.com
By post: Media-Saturn-Holding GmbH
, Wankelstraße 5, 85046 Ingolstadt, Deutschland

For your own security, we reserve the right to acquire further information needed to confirm your identity when responding to an existing enquiry. If identification is not possible, we also reserve the right to refuse to respond to your enquiry.

Right to information

You have the right to demand information from us on the personal data stored about you.

Right to rectification

You have the right to demand immediate rectification and/or completion of the personal data stored about you.

Right to restrict processing

You have the right to demand that processing of your personal data be restricted if you dispute the accuracy of the data stored about you, if processing is unlawful and we no longer require the data, but you do not wish the data to be deleted and require it to assert, exercise or defend legal entitlements, or if you have disclosed your objection to its processing.

Right to erasure

You have the right to demand erasure of your personal data stored by us, unless the retention of the data is necessary for freedom of expression, for freedom of information, for compliance with a legal obligation, for reasons in the public interest, for asserting or defending against legal claims or for exercising legal rights.

Right to information

If you have asserted your right to rectification, to erasure or to place restrictions on processing, we will notify all recipients of the your personal data of how this data has been rectified, erased or is now subject to restrictions on processing, unless it is impossible to do so or involves disproportionate effort.

Right to data portability

You have the right to have a copy of the data that you have provided us with sent to you or a third party in a structured, standardised and machine-readable format. If you demand that the data be sent directly to another data controller, this will only be done if it is technically feasible.

Right to object

If your personal data is being processed on the basis of legitimate interests in accordance with Art. 6, para. 1, letter f of the GDPR, you have the right to object to processing at any time in accordance with Art. 21 of the GDPR.

Right to withdraw consent

You have the right to withdraw your consent for the collection of data at any time with future effect. The data collected until the withdrawal takes legal effect remains unaffected by this. We hope that you understand that it may take some time to process your withdrawal for technical reasons and that you may continue to receive messages from us during this time.

Right to submit a complaint to a regulatory authority

If the processing of your personal data violates data protection legislation or if your data protection rights have been violated in any other way, you may submit a complaint to the regulatory authority.

The quickest, easiest and most convenient way to exercise your rectification and erasure rights is to log into your customer account and edit or delete the data stored therein directly. Please note that once your data is erased, you will no longer have access to the services of our product partners through our website. This may also include re-downloading services. Therefore, please backup your data before asserting your right to erasure. Data that we are required to store in accordance with statutory obligations, articles of association or contractual retention requirements will be restricted instead of being erased in order to prevent its usage for other purposes.

Links to the websites of other companies

Our website contains links to the websites of other companies. We are not responsible for the data security precautions of other websites accessible via these links. Please enquire through these external websites about their respective privacy policies.

Amendments to the Privacy Policy

To ensure that our Privacy Policy is compliant with current statutory requirements at all times, we reserve the right to make amendments at any time. This also applies where the Privacy Policy needs to be amended to accommodate new or revised products or services.

Version: May 2018, Version 2.0